Home

Active filters

-25%
Eye patches - Energy Elixir
Out-of-Stock
The super soft eye pads with the powerful elixir of vitamin C, hyaluronic acid and pink grapefruit refresh and invigorate the skin. The nourishing texture is quickly absorbed and counteracts the first wrinkles. An ideal solution for anyone who often has tired eyes!
-25%
Tinted lip balm SPF50
Last items in stock
A hydrating, buildable tinted lip balm boosted with SPF50 protection.
Enriched with nourishing shea butter and hyaluronic acid, this super smooth tinted & berry scented formula wraps your lips - for plump and healthy-looking lips all day, everyday.
Benefits:
-Ultra moisturising, & non sticky texture, no chemical taste!
-Use to keep your lips protected all day!
-Handbag and travel friendly
-Perfect to prevent from sun damage & also to hydrate and moisturise during winter, no more chapped lips
€9.00
€12.00
-25%
the shimmer one - Mineral Glow Stick SPF45
Discover the brand new mineral sunscreen in stick form with shimmer and SPF45, for face and body. This first-of-its-kind glow stick delivers instant, powerful UVA/UVB protection, hydration and a sunkissed glow. Enriched with antioxidants, hyaluronic acid and nourishing sunflower wax, the new glow stick spreads evenly and suits all skin tones and types for a soft, velvety feel.
Thanks to its non-liquid form, it won't be taken as a liquid on plane trips, so you can take it with you wherever you go, and it's a handy size to always have in your bag or toiletry bag. At the beach, the pool, the park, by the river or in the summer sunsets… say Hello to your new BFF!
€18.75
€25.00
-25%
Relief Sun : Rice + Probiotics (SPF50+ PA++++)
Last items in stock
Relief Sun is a lightweight and creamy type organic sunscreen that's comfortable on skin. Even if you apply a large amount several times, it is not sticky and gives a moist finish like that of a light moisturizing cream. Containing 30% rice extract and grain fermented extracts, it provides moisture and nourishment to the skin.
€13.88
€18.50
-25%
Glow Serum: Propolis + Niacinamide
This serum is made for those struggling with enlarged pores and skin inflammation. With a blend of 60% propolis extract and 2% niacinamide, it skillfully manages sebum production while ensuring your skin remains hydrated.
€12.75
€17.00
-25%
Radiance Cleansing Balm
Last items in stock
It is a balm-type cleansing oil that gently melts eye, lip, base makeup and sebum. It contains rice bran and various grain extracts, so the skin does not get dry and remains moist.
€12.00
€16.00
-25%
Centella Asiatica Calming Mask
Last items in stock
Enriched with 15% Centella Asiatica, this mask pack is designed to comfort and soothe your skin. The combination of green tea extract, mugwort extract, and 3 types of hyaluronic acid deliver deep hydration, refreshing your skin from within.
€2.63
€3.50
-25%
Everyday Tint SPF 30
A moisturizing serum foundation covers your redness and imperfections, with effective UVA & UVB SPF 30 sun protection that makes the skin shine and gives it a nourishing, glowy freshness. 
€25.50
€34.00
-25%
The Bag
Out-of-Stock
The only makeup bag you need for your cosmetics! Small in size, but miraculous, since it fits everything, from skincare products to all PURE U. balms, but also your other makeup products or brushes. Plus, you can store all your lip or eye pencils, or even use it as a case in your school or college.
€11.25
€15.00
-25%
Balmy Lip Tint
Last items in stock
The Balmy Lip tint is a nourishing lip treatment, oil, balm & gloss in one with a degradable color that melts on the lips for a hint of tint and a rich, glossy finish. The nourishing, fragrance-free formula moisturizes the lips and makes them appear visibly plumper. With ingredients such as ceramides, pomegranate sterols, shea butter & squalane.
No fragrances, mineral oils, silicones or lanolin.
€13.50
€18.00
-25%
Hanbang Serum Discovery Kit
Last items in stock
The 'Hanbang discovery kit' was created for those who want to find out which of the four BOJ serums is best for their skin.
This is a 10ml mini size set with 4 types of serums so that you can choose to use or layer them according to your skin type or skin issues. Experience a wonderful journey to find the right product for you before taking the plunge on a full-size bottle!
€22.35
€29.80